This project was for a company, Advanced Collision and Dent, to create a flyer.

In the design process, I started by sketching out conecpts for the flyer. The first sketch features a circle with curves acting like waves, the second sketch has a more geometric approach, and the third sketch explores a design with flowing curves and open space. After careful consideration, I ultimately decided to proceed with the second sketch. This decision was based on its alignment with Advanced Collision and Dent's brand identity and the overall feel it conveyed. The geometric elements in the chosen sketch likely resonated with the company's professionalism and precision in auto hail repair.

When creating the flyer, I used a gradient background with geometric shpaes to convey the brand's identity adding visual interest and a sense of depth to the design. As well as including hexagon shapes to show the company's services. The hexagons symbolize strength, precision, and attention to detail, essential in the auto hail repair industry.Using a shape layer to incorporate an image of one of the workers fixing the hail damage on the hood of a car to add a personal touch and help potential customers connect with the company on a more relatable level.

The finished product of the flyer communicates the services provided by Advanced Collision and Dent and alignment with the brand idetity and the overall feel it conveyed. The inclusion of a truck with a TV box on it highlights the company's unique offering of a free TV with every. repair, adding an enticing element for potential customers. Moreover, the design elements showcasing the range of services provided by Advanced Collision and Dent further enhance the overall impact of the flyer.